Uncle International
Baked in Punjab, loved worldwide
A full Export House ERP and a B2B export website for Uncle Food Pvt. Ltd., a Ludhiana-based manufacturer of Indian ethnic foods exporting since 2006. The website leads with a category-by-category hero — rusks, namkeen, sweets, ready-to-eat, pickles and grocery — and turns every product into an export enquiry, with the ERP running the business behind it.
- Ten product ranges, from rusks and namkeen to frozen foods, packaging and kitchenware
- Product showcase with export case-pack configurations and per-item enquiries
- “Create Your Own Container” builder and a downloadable 2026 catalogue
- Quality and global-reach pages: ISO 22000, HACCP, FSSAI, Star Export House
The challenge
An export house selling Indian ethnic food to importers, distributors and retailers abroad needs two things to work as one: a website that turns overseas buyers into enquiries, and a back office that runs the export business behind it.
What we built
- A full Export House ERP, built around how Uncle International runs its export business
- A B2B export website covering ten product ranges, with export case-pack sizes on every product
- Per-product enquiries, a “Request a Quote” flow and a “Create Your Own Container” builder for mixed-container orders
- Quality and global-reach pages presenting ISO 22000, HACCP, FSSAI and Star Export House status
Outcomes
The buyer-facing website and the ERP behind it were designed and built by the same team, so the business has one technology partner and one source of truth.
Overseas buyers can request a quote on any product, with case-pack configurations already on the page.
Buyers can build a mixed container across product ranges before they speak to the export team.
Certifications and export status sit where distributors evaluate a new supplier, not buried on an About page.
